For years and years I’ve resisted joining the Sheep and flashing a loyalty card at any shop. It always seemed to me ‘off’ somehow.

I mean, these systems must cost a pretty penny to run, and those pennies must be added to the prices – so a nonsensical situation to say the least.

Anyone, absolutely anyone entering a Supermarket should be offered the same prices. End of.

And then ‘Which’ reports what you should have known in your gut, the purported ‘savings’ are a lie. They’re liars and cheats the big UK supermarkets.