Category Archives: MUSES

Trump and the media

Watching channel 4’s coverage of President Trumps press outing tonight, they descibe his performance as “rambling”.

Funny that, as one of the subjects Trump aired was the media themselves – how they twist, lie, dramatise trivia, eulogize trivia and trivial people – just as they do, daily, here in the UK.

Don’t get me wrong – I’m as concerned as the next man about Mr Trump – but you get his point don’t you?  A far fairer assessment of his style today might have read “conversational”.  I guess that’s not dramatic enough.

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TV marketing industry in a spin

Intense sadness in the marketing world as the olde worlde “as you do” and “my bad” – together with the  “ffwwwoooosh sound, (coupled with hand showing something just said went “clean over their head”) showing rapid ageing signs.

Even “bring it on” as touted by the Tesco Christmas TV advert – a mere five weeks ago is already looking a bit frayed round the edges, and “get in” – positively pedestrian, despite the pull of its ‘Almost American’ undertones.

It’s reet bugger getting a handle on just what the dudes are saying these days, man” – complained Tristan Haarwelle, corporate head of  Aspirational Music and Heart-tugging images‘ at Weller, Weller and Spin – despite such items as the teeth-grindingly cringe-makingto be fair” gaining ground nationally.

If fings get much worse, we’ll be playing the sound of American attack helicopters over every blasted advert, just to shock the buggers into buying” he added – “seems to work in the movies don’t it?

Singularly the most awkward moment in May’s career.

hand-in-handFor me, it started with glee – Mrs May gets to be the first head of state to meet Trumpy-babes.  She’s champing at the bit, looking for some success amid the endless commenting and planning for Brexit.

Planning which, in essence – is just wishes, as twenty-seven other member states (many of them run far more fairly, far more cleverly than us in the UK) effectively decide our fate.

Then the demonstrations start – and at home Mr Corbyn (for once) comes out with the one thing he needed to – bang on focus, bang on time – “Donald Trump should not be welcomed to Britain while he abuses our shared values with his shameful Muslim ban and attacks on refugees’ and women’s rights.”  – and as the weekend news reels juxtaposition each item to suit the organisation’s needs or creeds, the mess spreads.

Of course, it’s a mess that is a few years old – coming to, or starting to show itself through popularism, and a lot of that based on what headlines a few rags decide to run – truth or not.

But it’s dangerous stuff.  The seeds of change without the first idea of what to replace it with.

And without that, it’s back to neo-liberalism, just for the sake of stability.

 

 

No veneer in ‘ere?

veneer

Oak Furniture Land just got their TV advert banned for spouting blatant untruths – well, one, the one about veneer.

A bit CRUCIAL though – like: This car has wheels – oh no, sorry, it doesn’t.

To be fair I don’t mind this company’s adverts – they’re jolly, and don’t employ any mind-bending techniques or aspirational music.
Truth is, I was going to give them a quick blast – as we noticed last night their BIG WINTER SALE is on (hot on the heels of Xmas sale, boxing day blah blah) – so we’ve started noting just how many SALES they’ll manage this year.

Any guesses?

Motorway Services – prices to die for . .

york_by_road
We spent a lot of time on the road this past weekend, travelling almost the length of the country one day, then back the next.

This meant about every two hours stopping for coffee (for me) at one of those rip-off centres along the Motorways. “Services” they call them.

Don’t get me wrong, they’re handy – necessary even, to combat fatigue, ease aches, use the loo, re-caffeine yourself!

and then there’s the prices . . . . at one time ‘excepted’ as one of life’s little buggers (need fuel – 20p extra a litre please) – the rip-offs are so blatant it’s a shock.  It’s the –
‘If you have to get it now, here – where no rules of normality seem to apply – then I’m gonna charge you what the bloody hell I like, matey”

WP_20160710_001
Not nice is it?

Age of the SHTRIG

shtrigPulling a few loose strings together . . . . . .

Lendita and her Nieces have a habit of telling each other off if one or the other doesn’t ‘pick-up’ when they call.  Part of this telling off includes the word (I thought) – ‘Schtreek’.

I asked about this, and apparently it’s Albanian for ‘Witch’ – I was heartily amused, because to my ears ‘shriek’ is exactly the sound Witches make as they hurtle down out of the clouds on their broomsticks (as you’ll be aware, if you leave bedroom windows open at night).

So, I Googled the word – as you do, and the best match appeared to be SCH (I was happy with this, I can do that sound) – SCHIERKE – which (ha) is sort of shriek – I thought.

  • Schierke (derived from a word in local dialect meaning ‘unspoilt wood’ ) is the name of a village located in the Harz Mountain range of Northern Germany. In present day it is part of the state of Saxony-Anhalt and is now considered part of the town of Wernigerode. Schierke lies below the highest mountain in the region, the Brocken, which for uncounted centuries has been connected to legends and fairy tales concerning witches, devils and other supernatural beings. The summit of the Brocken is held as the traditional place of revelry for witches on Walpurgisnacht (April 30) (Notably this was used in a scene of Faust by Goethe) Modern-day Schierke is host to a festival every year on Walpurgisnacht.
  • Or:   (the German word schier means, in the Harz area, an utterly, unspoilt wood

Ok, so far, so fluffy.   Excited at this present-day link with a past area I once lived in and enjoyed so much, I thought I’d better find out what the word actually was.

SHTRIG – she scribbles – phone in the other hand.  Eh?  I hadn’t heard the “G” at the end – and Googling again only suggests:
googleshtrig

 

 

 

 

 

OH, OK – (google can only do so much, can’t it?)
googleshtrig2

 

 

 

 

Bloody Hell!  I wish I hadn’t found out now.

Forget El Nino – it’s now La Nina

sun

On a lighter note – here in Bournemouth, UK it’s bloody cold for the last week of April.  I guess I’m hoping it’s heralding a bright (warm) Summer ahead – but who knows?

Certainly the UK Met office doesn’t – their 30 day forecast is, em . . . about as good as I could do, without the use of their £97,000,000, 000 super-computer (no, really) .
Have a quick read – it really is a laugh – http://www.metoffice.gov.uk/public/weather/long-range-forecast/.

We, as a planet are moving out of the 2015/16 El Nino (https://www.climate.gov/news-features/blogs/enso/march-2016-el-ni%C3%B1o-update-spring-forward) – and they’re (Christ! there’s always a “they” isn’t there?)  talking about possibilities for a La Nina (I’m not making this up, I swear) – though surf as I might, nothing is mentioned about ramifications of an La Nina for Northern Hemisphere.

Need a more expensive computer, perhaps?