A young colleague of mine got me thinking today.
She asked if I was looking forward to teaching our new C & G Digital Marketing course.
I said “Wellllll ……….…yes and no, really” or some other such reply, and she asked why the “No”.
After a few awkward seconds of silence, in which I realised I had never asked myself the question she asked, let alone explored the answer – I came to the truth, at least for me.
I cannot bloody stand the idea of Social Media for Marketing. (Just in case some dark suit reads this, this is not a problem – my units revolve around SEO, keywords, Web-building, and the like, the technical stuff, and not social media.)
I don’t think it’s very ‘social’ for one thing.
I think it only works for those under 40ish, and therefore predominantly personal image brands.
Just read that back again – personal image brands.
I think it only works if you have a certain ‘mind state’ or ‘life view’ – or are utterly clueless about advertising twaddle.
If you don’t actually notice that a business is chatting with you as if you’re bestest buddies ever.
I mean, like . . . since ever.
I feel a bit peeved, cheated really, that some web-based software purporting to be an enabler for friends chatting, sharing . . . blah . . . is also a sales machine.
The sites, the words – my god what am I saying? The sheer ‘assume with me that you too belong in this state of mind about X, or Y’ is simply breathtaking.
Chock-full of some of the worst excesses of matey ad’ speak, of drowning a reader in a puerile soft-focus nothingness – where a product’s purported x-factor is hyped, eulogised even, to such an extent that – well, what do we say? Ideas such as value, quality, relevance, even? – god dammit, are never less than a billion light-years away.
I mean – do I really have to be ‘Friends’ with a Cream Cracker in order to enjoy cheese and wine?