Such a shame. It wasn’t long ago I really enjoyed being an Aldi or Lidl shopper. I felt on the verge of great discoveries. Truly kicking aside the fake-friendly, bargain-lying, pack-your-bags-for-you-sir? Utter crap that I felt constituted the UK supermarket scene.
Fast forward to 2016 and you can hardly tell them apart. And with that the prices, once about half or a third of comparable goods in Sainsburys, or Tescos – are now edging-up as market share gains, and habits are re-set.
Witness their Social media pages, their TV adverts, music style borrowed from the established players, chatty-batty commenting, so obviously tuned to the mainstream – not a German mis-quote, or misunderstanding of a slogan in site, sight, site, either will do in this case – and all the worse for it.
The big leaguers still don’t GET IT, do they?
I’m not sure anyone seriously wants a deal on Eggs or Milk for christsakes (TV adverts this week), if only they gave it a little thought.
And because they don’t get it, I don’t give a jot about Tesco’s 6.4 BILLION LOSS – though the numbers are incredible aren’t they?
Especially since it seems to have been such an astoundingly speedy decline, from what seemed an unassailable dominance until now.
Just HOW do you lose that amount of money so quickly? Foodstuffs need to be the cheapest they absolutely can be, having paid growers, suppliers, transport, and staffing.
If I can’t buy a flat-screen coffee machine at the same shop I chose apples, then so be it.
Maybe I’ve never given the average shopper as much credit as they deserved? Maybe “Every little helps” paraded across our TV screens for so long, as the company charged us TWICE as MUCH for some goods as their competitors was a step too far – or, more likely, real Britain needed to look to their wallets – discovered a couple of German supermarkets, and walked.